Online retailer giant Zappos.com is serious about product videos. Why? because they are seeing a 6%-30% increase on every product they sell that uses video on its page. In fact, Zappos has said they want to make 50,000 product videos by the end of 2010. That’s an ambitious goal, but they recognize the potential ROI received from doing product videos.
Zappos is large enough that they hired 40 full-time video production employees to make it happen. Most of our customers don’t have those kinds of resources. that’s why you can rely on Qgia to create a video library of your top 5 or 10 products at an affordable cost. To read more about the zappos.com product video campaign, click here. You’ll notice they are also making their videos interactive by using one of our competitors, overlay.tv.
Adding interactivity and then making the video player embeddable on blogs and other sites is like creating a portable, clickable digital billboard that can drive shoppers to your site with the intent to purchase.
