I was reading through some articles a colleague sent me not too long ago and discovered this gem from techcrunch. I believe companies assume the messaging on their site is clear and conveys exactly what they do to consumers. However, I’ll bet most people don’t go through much of your website. If you have a lot of copy and multiple pages on your site it might take consumers more time than they have to sort through it all.
Getting a nice video for your homepage not only is good for branding, but also valuable in saving your customers time. This will make them appreciate you more and hopefully shorten the conversion process. Having a homepage video may not guarantee success on your site, but it will never hurt.
I believe video offers a unique opportunity to present yourself to your customers. Doctors, lawyers, accountants, and other professional services providers are great candidates to use video to sell themselves.
In short, don’t assume your potential customers are going to dig through all your copy to get to know you. Make it easier on them and create a nice video to watch. Doesn’t matter what business you are in, a video presentation will make you look even better!
Tags: homepage video