The official Buystream TV blog. » Video Production

Just discovered Thumbtack

admin — Tue, 28 Sep 2010 22:42:10 +0000

We recently heard about a new company named Thumbtack. Thumbtack allows people to post their professional services on a local level. People can book local professional services on thumbtack without having to contact the service provider directly. Here is a link to our web video production service offering. Here is the posting itself:

We help you create a great first impression on your website through video! We produce homepage marketing videos, product demonstrations, how to’s, and much more! We can work with budgets of any size and have experience producing videos for large corporations and small startups. Contact us today for a free quote!

If you are a professional services provider, check out Thumbtack and post your listing! If you are looking for professional services in your area, it’s a great resource!

UPDATE:

Thumbtack also allows you to create widgets to advertise your presence on its site. Here is ours:

Company Profile Videos

admin — Tue, 13 Jul 2010 21:51:06 +0000

I was reading through some articles a colleague sent me not too long ago and discovered this gem from techcrunch. I believe companies assume the messaging on their site is clear and conveys exactly what they do to consumers. However, I’ll bet most people don’t go through much of your website. If you have a lot of copy and multiple pages on your site it might take consumers more time than they have to sort through it all.

Getting a nice video for your homepage not only is good for branding, but also valuable in saving your customers time. This will make them appreciate you more and hopefully shorten the conversion process. Having a homepage video may not guarantee success on your site, but it will never hurt.

I believe video offers a unique opportunity to present yourself to your customers. Doctors, lawyers, accountants, and other professional services providers are great candidates to use video to sell themselves.

In short, don’t assume your potential customers are going to dig through all your copy to get to know you. Make it easier on them and create a nice video to watch. Doesn’t matter what business you are in, a video presentation will make you look even better!

Are you preparing for video?

admin — Thu, 11 Feb 2010 18:36:16 +0000

Techcrunch recently wrote an article about making money using online video. I found the following snippet of particular interest:

Video will be Everywhere: on all Websites

Video on the Web is no longer just about entertainment. It is also about marketing, instruction, and conveying information of all kinds.

Content bellwether Wikipedia announced it will be rolling out videos soon enough.

e-Commerce leader Zappos encourages users to submit their video experiences whichincrease sales 6% to 30%. In 2010, it will create 50,000 videos.

It won’t be long before organizations feature their accountants, lawyers, management, VCs in videos too.

It’s important to realize that video is becoming a mission critical component of websites, not just an option. Video’s SEO, branding, and conversion values are too high to ignore. What are you waiting for? Time to add video to your site!

When is video the right decision?

admin — Fri, 08 Jan 2010 22:27:41 +0000

I think video is awesome. I think it builds branding, presence, the customer experience, and increases in both sales and conversion rates. However, there are times when video isn’t the best way to spend your money. So, how do you determine if video is right for you? Let’s look at a company that came into our office a few days ago.

Zoobies sells a stuffed animal that is also a pillow and a fold out blanket. Here is a picture of a zoobie pet and a regular stuffed animal:

Ok, so one of these folds out into a cool blanket and also acts as a pillow. Which one? It would be hard to tell if you were looking at them on the shelf of a toy store. The one on the left is a Zoobie pet. Even if I included the rest of the images, it wouldn’t do it justice. That’s why Zoobies is considering adding a library of video about each of their products.

If demonstration is key to helping your clients either see the full functionality of your product or in helping them see the competitive advantage it has over other products, then video is essential! With all the tools now available to business owners in 2010, there is no reason not to add video to your site! Find a way to get video soon. I might know of some affordable video production and cool delivery technology if you are interested Happy Friday!

50,000 product videos?

admin — Mon, 04 Jan 2010 19:54:03 +0000

Online retailer giant Zappos.com is serious about product videos. Why? because they are seeing a 6%-30% increase on every product they sell that uses video on its page. In fact, Zappos has said they want to make 50,000 product videos by the end of 2010. That’s an ambitious goal, but they recognize the potential ROI received from doing product videos.

Zappos is large enough that they hired 40 full-time video production employees to make it happen. Most of our customers don’t have those kinds of resources. that’s why you can rely on Qgia to create a video library of your top 5 or 10 products at an affordable cost. To read more about the zappos.com product video campaign, click here. You’ll notice they are also making their videos interactive by using one of our competitors, overlay.tv.

Adding interactivity and then making the video player embeddable on blogs and other sites is like creating a portable, clickable digital billboard that can drive shoppers to your site with the intent to purchase.

Video is a must-have feature for 2010

admin — Wed, 16 Dec 2009 20:00:16 +0000

E-commerce companies are busy with Christmas this time of year. So busy that they might forget to think about features their site needs in 2010. Retailers should be adopting product videos into their overall e-commerce strategy. Check out this Forrester report excerpt that talks about retailers adoption of online video:

Sixty-eight percent of the top 50 Internet retailers use video content on their Web sites, compared with 18% in 2008. Online retailers are committed to making product videos central to their merchandising and marketing strategies because of the positive return on investment (ROI) that this visual feature generates. While only 16% of online buyers watch product videos on retailer Web sites, 64% of those consumers who do have found these videos to be very useful. Retailers should focus on understanding drivers of consumer usage and find appropriate contextual uses for product videos by integrating them into the overall eCommerce experience.

We provide affordable production for every facet of product videos. We also provide a video content management system, professional streaming, and unbranded interactive player technology. Email me at mark at qgia.com and I can give you a free video consultation to see if there is anything we can do for you.