I think video is awesome. I think it builds branding, presence, the customer experience, and increases in both sales and conversion rates. However, there are times when video isn’t the best way to spend your money. So, how do you determine if video is right for you? Let’s look at a company that came into our office a few days ago.
Zoobies sells a stuffed animal that is also a pillow and a fold out blanket. Here is a picture of a zoobie pet and a regular stuffed animal:
Ok, so one of these folds out into a cool blanket and also acts as a pillow. Which one? It would be hard to tell if you were looking at them on the shelf of a toy store. The one on the left is a Zoobie pet. Even if I included the rest of the images, it wouldn’t do it justice. That’s why Zoobies is considering adding a library of video about each of their products.
If demonstration is key to helping your clients either see the full functionality of your product or in helping them see the competitive advantage it has over other products, then video is essential! With all the tools now available to business owners in 2010, there is no reason not to add video to your site! Find a way to get video soon. I might know of some affordable video production and cool delivery technology if you are interested 
Happy Friday!