Techcrunch recently wrote an article about making money using online video. I found the following snippet of particular interest:
Video will be Everywhere: on all Websites
Video on the Web is no longer just about entertainment. It is also about marketing, instruction, and conveying information of all kinds.
- Content bellwether Wikipedia announced
it will be rolling out videos soon enough.
- e-Commerce leader Zappos encourages
- It won’t be long before organizations feature their accountants, lawyers, management, VCs in videos too.
It’s important to realize that video is becoming a mission critical component of websites, not just an option. Video’s SEO, branding, and conversion values are too high to ignore. What are you waiting for? Time to add video to your site!