Zappos is large enough that they hired 40 full-time video production employees to make it happen. Most of our customers don’t have those kinds of resources. that’s why you can rely on Qgia to create a video library of your top 5 or 10 products at an affordable cost. To read more about the zappos.com product video campaign, click here. You’ll notice they are also making their videos interactive by using one of our competitors, overlay.tv.

Adding interactivity and then making the video player embeddable on blogs and other sites is like creating a portable, clickable digital billboard that can drive shoppers to your site with the intent to purchase.