About Airgun Depot
In 2002, Airgundepot (AGD) began as an e-commerce startup in founder Scott Thomas' basement. Since then, AGD has become one of the nation's largest online retailers for airguns and airgun-related products.
How Interactive Video Helped one of the Web's largest Airgun Retailers
One of AGD's most basic strategies is to keep current with new and emerging technologies that help to improve a customer's experience when visiting the site. One such technology that AGD recently adopted is our very own Buystream video player. Sales, conversion rates, and the average time a viewers spends on their site have all increased dramatically.
“Some products were gathering dust on our shelves...”
AGD decided to make videos for some of the products that were not moving off their shelves. “Some products were gathering dust on our shelves, but we knew they were good products and people would buy them if they could see how they worked,” says Steve Glauser, sales manager for AGD. “Two of these items are now among our bestsellers in their category. Video is 100% responsible for the change in sales.”
Buystream Video Gets Results
Take a look at the results AGD found from using Buystream’s technology coupled with the following video.
- Traffic: Page Views increased 95%
- Uniques increased 89%
- Time Spent On Page increased 185%
- Value Per Visitor increased 20%
